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Senior Marketing Director · B2B Brand + Growth Strategy

Sarah
Parkey

Brand voice that resonates. Strategy that moves.

13+ years building and marketing brands that audiences can not only see but experience — in insurance, financial services, and agency environments, where the stakes are real, audiences are skeptical, and clarity and connection are everything.

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Career Snapshot

13+
Years in B2B
Marketing
Brand Strategy Content Marketing Demand Generation Team Leadership

Currently Open To

Contract brand, campaign strategy, and content work, and full-time marketing leadership roles

01

Expertise

Brand Voice & Identity

Defining tone, positioning, and messaging systems that make brands distinct and consistent across every touchpoint.

Campaign Strategy

Building integrated campaigns tied to real business outcomes — from concept through execution.

Content & Copy

Writing and content strategy that earns trust and drives action with skeptical B2B audiences.

Marketing Leadership

Leading teams, vendors, and strategy while staying close enough to the work to maintain quality.

02

Experience

Fifth Third Bank — Provide
Director of Marketing · Sr. Brand Marketing Manager · Content Marketing Manager

Leads brand, content, and marketing strategy for a B2B financial services brand — building voice, campaigns, and infrastructure from early stage through growth.

Encova Insurance
Digital Marketing Specialist

Led multi-channel B2B campaigns and partnered with sales teams to connect complex offerings to real customer needs.

Involve Agency
Sr. Content Marketing Manager · Digital Account Manager

Agency-side strategy and execution across fintech, health, and retail — adapting voice and messaging across industries.

The Shipyard
Social Media & Digital Strategy

Early foundation in B2B marketing, supporting insurance and small business audiences.

03

What I Bring

Brand Voice & Identity

Voice systems, messaging frameworks, and positioning that create clarity and consistency.

  • Increased branded search by over 21% YoY (2024–2025)
  • Increased branded search clicks by over 140% YoY (2024–2025)
  • Increased branded search impressions by over 120% YoY (2024–2025)
Campaign Strategy

Integrated campaigns built around business goals — from concept to execution.

  • Consistent YoY ROI growth from 2022–2026
  • Influencer program: 30K+ direct impressions · 300K+ extended reach
  • >80M earned media reach across national, trade, and local placements
  • 11 trade · 3 national · 6 local placements
  • 10 awards secured (59% win rate), including Fast Company Most Innovative Companies
Content & Copy

Thoughtful, conversion-minded content grounded in real audience insight.

  • Podcast audience growth: +41.78% YoY (2023–2024)
  • Top 25 industry podcast recognition (2 consecutive years)
  • Finalist: Content Marketing Awards (Top 5 podcast/audio series)
Marketing Leadership

Team leadership, vendor management, and strategic ownership end-to-end.

  • Executive visibility through national speaking engagements
  • Conference + podcast placements across banking and healthcare sectors
  • Led brand presence at American Banker Digital Banking Conference
04

Focus Areas

Financial Services & Fintech

Deep experience translating complex products into clear, compelling narratives.

B2B Audiences

Marketing to decision-makers who value clarity, trust, and substance.

Brand Building

Establishing voice, positioning, and identity from early stage through growth.

Campaign Execution

Multi-channel campaigns designed to scale and drive measurable outcomes.

05

Let's Work Together

Email:

sarah.parkey13@gmail.com

Portfolio:

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